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Belgian cycling teams replace Unibet and BetCity branding under gambling ad ban

Regulation

Cycling teams replaced Unibet and BetCity branding on their kit at races in Belgium after rules barring gambling-company logos and names from the front of sports clothing took effect. Visma | Lease a Bike used Yuki in place of BetCity, while Unibet Tietema Rockets raced with Follow Your Heart instead of Unibet.

The advertising restrictions require teams to change gambling-brand displays on sports clothing at Belgian races.

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