Banijay Group announced a €3bn move for Tipico, according to a media report. The available report excerpt gives no further transaction terms or status.
The proposed transaction could change ownership in the European online gambling sector.
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Banijay Group completed its acquisition of Tipico Group on 24 April 2026, bringing Tipico, Betclic and Admiral together under Banijay Gaming. Banijay holds 65% of the division at closing and expects about €100m in medium-term synergies, with implementation planned after the 2026 FIFA World Cup. The group also announced leadership appointments for the new division and its operating businesses.
Banijay Group said the Tipico acquisition can help drive group revenue to €10 billion by 2029. The available report also describes plans for greater online penetration in gambling and a product-led approach.
Banijay Group said its online betting and gaming division, which includes Betclic, generated €1.59 billion in 2025 revenue, up 10.2% from 2024. The group reported €425.2 million in adjusted EBITDA for the division, a 12.6% year-on-year increase.
Tipico Games appointed Gamanza Engage as its gamification and CRM partner for its Games product in Germany, the companies announced. The arrangement includes gamification, free-to-play games and CRM capabilities, and Gamanza Engage will join the Tipico Trusted Partner Program.
Novomatic’s bid to acquire the remaining shares in Ainsworth Game Technology failed after it did not secure enough minority shareholder support by the extended 6 February deadline. Ainsworth confirmed it had ended the transaction implementation deed, and Novomatic will retain its majority holding.