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Hippos ATG secures Finnish licence ahead of July 2027 market launch
Hippos ATG Oy has confirmed it secured a gaming licence in Finland, becoming the second company to announce one. The joint venture between Sweden's ATG and Suomen Hippos can offer online sports and horse-racing betting and iGaming from 1 July 2027, when Finland's liberalised market launches. The venture said it will return about 60% of profit to equestrian sports and horse breeding.
Hippos ATG Oy has confirmed that it has secured a gaming licence in Finland, becoming the second company to announce such a licence. The licence permits the company to take wagers over the internet on sports and horse racing, and to offer iGaming, from the moment the market opens.
Hippos ATG says it receives five-year Finnish igaming licence
Hippos ATG, the joint venture of Sweden's ATG and Suomen Hippos, said it has secured a five-year online gambling licence ahead of Finland's regulated market launch on 1 July 2027. It is the second operator to confirm a licence after Wildz group. Finland's National Police Board has not publicly disclosed any application outcomes.
Hippos ATG, the joint venture of Sweden's ATG and Finnish horse racing body Suomen Hippos, said it has received a gambling licence ahead of Finland's regulated online gambling market launch, according to an approval the company shared on social media. The licence is valid for five years. The company is the second operator to confirm receipt of a licence, after Malta-based Wildz Group. Finland's National Police Board has not publicly disclosed the outcome of any licence applications.
Spelinspektionen inspects three Swedish operators over retail representatives
Sweden’s Spelinspektionen has opened supervision of licensees operating through authorised retail outlets, the authority said. The review covers AB Svenska Spel, AB Trav & Galopp and Svenska Spel Sport & Casino, focusing on how they check that registered representatives continue to meet legal requirements. The authority plans to publish its findings and any resulting decisions.
Finland ministry proposes online gambling rules ahead of July 2027 launch
Finland’s Ministry of the Interior has published draft rules for online gambling licence holders ahead of the market’s planned July 2027 launch. Proposals include age-based slot stake caps of €10 or €20 per spin, gameplay restrictions and mandatory player reminders. The consultation is open until 5 August.
ATG appoints Anna Romboli as CEO from December 2026
ATG has appointed Anna Romboli as chief executive, with the company announcing that she will take office in December 2026. She will succeed Jörgen Forsberg, who is to remain in the role until then; Romboli joins from Svenska Spel, where she was vice president of its lottery division.