ASA bans betting ad targeted at people searching for self-exclusion
Summary
The UK Advertising Standards Authority banned an ad for bestbookiesandbettingsites.co.uk after it was served to people searching for self-exclusion, according to a report. The ad promoted welcome bonuses, which the watchdog said made the targeting irresponsible.
Why it matters
The ruling sets a boundary for affiliates targeting people seeking gambling self-exclusion.
Cite as: SectorWire, “ASA bans betting ad targeted at people searching for self-exclusion”, https://sectorwire.news/item/asa-bans-betting-ad-targeted-at-people-searching-for-self-exclusion/