Aristocrat Interactive and DirectBe launch two UK igaming brands
Aristocrat Interactive and DirectBe are launching two igaming brands in the UK through a partnership, the companies said. Betfusion is live, while Playwins is scheduled to launch in November. Aristocrat’s white-label service provides the platforms, including customer support and digital wallets, and the companies plan to expand the partnership into other regulated markets.
Operators can use Aristocrat’s white-label platform to launch Betfusion and Playwins, with expansion into other regulated markets planned.