Analyst says US sportsbooks are competing more aggressively on betting prices
Truist Securities analyst Barry Jonas said sportsbook pricing had become a more active area of competition, according to an investor note. He said FanDuel and DraftKings remained industry pace-setters, while BetMGM and Fanatics were becoming more aggressive; his analysis also cited Caesars’ weaker relative odds in 2024.
Pricing competition can affect operators’ customer appeal, handle share and profitability trade-offs.