ALEA presents voluntary code for gambling advertising in Argentina
Argentina’s Association of State Lotteries, Pools and Casinos (ALEA) presented a voluntary code covering commercial communications for online and land-based betting. The guidance calls for clear, verifiable advertising of authorised operators and aims to protect bettors, including minors and vulnerable groups; regulators may adopt it wholly or in part.
Operators and marketing partners may need to follow the code where a jurisdiction adopts its guidance.