Aggregators cut content launch times for online casinos, Infinigame says

Online casinos are increasingly turning to iGaming aggregators to widen their game portfolios and reduce integration complexity, according to a PressGiochi report citing Infinigame, published on 23 October 2026. Infinigame, described in the report as a specialist in the field, said operators that use an aggregator can reduce the time needed to launch new content by up to 70% compared with managing multiple direct integrations separately.

The report said direct integrations can still work for mature operators with large technical teams, while small and medium-sized companies gain most from the speed to launch, test, optimise and monetise content without managing each supplier relationship separately. According to Infinigame, aggregator access lets brands test more suppliers, enter new markets faster and respond more quickly to changing player needs. The report also cited multi-vector integration, in which operators combine content from different suppliers, payment systems, regulatory compliance support, player management tools, marketing functions, analytics and support services.

Infinigame also said that a better selection of games, a more effective lobby structure and campaign-based content promotion can increase active player engagement by 25-40% in the first months after optimisation, according to the report. The report said aggregator contracts give casinos a regularly updated games catalogue with technical features such as faster loading times, continuous maintenance, detailed customer feedback, log monitoring, correction of errors and faults, and resolution of technical problems in the workflow. Operators can then analyse which games are best received and combine them with their own exclusive content.

The report said iGaming aggregation services offer fast and secure payment systems for players, suppliers and online casino operators, supporting deposits and withdrawals of winnings. It said these platforms are accessible to all businesses and simplify setup processes, providing compliance and data-based decision-making so operators can focus on branding and marketing.