Italy's AGCOM approved draft guidance on responsible-gambling communications on 25 March and will open a 30-day public consultation next week. The draft covers wording and graphics, including online messages and operator-logo size; AGCOM expects to adopt a final resolution in the coming months.
Operators will be able to comment on proposed rules governing responsible-gambling messages under Italy's advertising restrictions.
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STS said it submitted written evidence and requested a hearing in response to AGCOM’s public consultation on communications against gambling addiction. The trade association said it intends to report social-media tipsters whose gambling content it believes promotes betting, including platforms that may be unlicensed.
AGCOM is preparing an updated document on gambling advertising guidance after receiving a strong response to its public consultation, official Davide Gallino said at an event in Salerno. Gallino said the authority regulates commercial gambling communications, while ADM is the sector’s main regulator, and pointed to differences between rules for television and social platforms.
Reportedly, Italy's AGCOM will examine the results of a public consultation on supplementary guidance for responsible gambling communication campaigns at its Council meeting on 29 July. The guidance sets criteria for campaigns aimed at preventing gambling disorder and stopping such communications from becoming indirect gambling advertising.
Remigio Del Grosso of consumer association Adusbef criticised responsible-gambling messaging during a press conference on observations to AGCOM's draft campaign guidelines, according to the report. He argued that the phrase could deflect wider responsibility and called for prevention measures using technology to identify problematic behaviour. Adusbef said civil society should be involved in regulatory decisions.
Italy's Agcom plans to begin a one-month public consultation on proposed responsible gambling advertising guidelines, reportedly. The draft could restrict professional footballers in campaigns and set requirements for the presentation of warnings and branding.