Italy’s AGCOM closed its sanctioning proceeding against Kick Streaming Pty Ltd over alleged gambling-advertising violations, according to the report. The case concerned 19 videos; the authority had alleged that they promoted gambling or betting, directly or indirectly.
The decision affects how streaming platforms may be held responsible for gambling-related content under Italy’s advertising ban.
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The Court of Justice of the European Union ruled in the dispute between AGCOM and Google Ireland over YouTube videos advertising gambling sites banned under Italy’s Dignity Decree. It said hosting services fall under EU e-commerce rules, but Google cannot rely on the liability exemption if commercial-partnership reviews gave it substantial knowledge of channel content; the case concerns an AGCOM penalty of €750,000.
PlayCity said it began sending illegal gambling advertising channel lists directly to Kick. The cooperation resulted in the first two channels being blocked during the preceding week.
Juice launched on 9 September 2026 with more than 100 games from five studios previously exclusive to Stake. Operators can access the catalogue through one remote game server integration and commercial relationship. Roobet became the first operator to offer the portfolio.
Reportedly, Ukraine's PlayCity has added Kick to the social media platforms it works with to counter illegal gambling advertising. The regulator's existing partners include TikTok, Meta, YouTube, Google, Twitch and Viber.
Ukraine’s PlayCity is working with Kick against illegal gambling advertisements. The regulator introduced a public form for reporting such adverts the previous month.