AGCO sets lottery marketing rules on youth targeting and betting incentives
Source: AGCO (Ontario)
Ontario’s Alcohol and Gaming Commission sets standards barring lottery advertising that targets minors or misleads consumers. The rules restrict public promotion of sports and event betting incentives, bonuses and credits, with exceptions including the OLG website, lottery terminals, certain venue advertising and direct marketing to consenting active players.
Lottery and betting operators must follow the specified limits on advertising audiences, claims and incentive promotions in Ontario.