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AGCO issues C$110,000 penalty to BetMGM Canada over inducement marketing

Enforcement & compliance

Source: AGCO (Ontario)

Ontario’s Alcohol and Gaming Commission of Ontario (AGCO) issued BetMGM Canada Inc. a $110,000 Order of Monetary Penalty on 26 March 2025 for breaches of its internet gaming standards. The regulator said marketing companies engaged by BetMGM offered cash to members of the public for opening new accounts in two incidents during 2024. BetMGM may appeal the Registrar’s decision to the Licence Appeal Tribunal.

The penalty enforces Ontario rules on operators’ responsibility for third-party marketing and public inducement advertising.

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