The American Gaming Association said sports betting advertising in the United States fell 9% across all channels in 2024, according to a Nielsen analysis. Television advertising declined 17% year on year; sports betting accounted for 0.4% of television advertising overall.
The figures inform operators and regulators about changes in sports betting advertising volume and its share of television ads.
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American Gaming Association chief executive Bill Miller told a US Senate subcommittee on 20 May that the Commodity Futures Trading Commission should focus on financial markets rather than sports betting. Miller argued that prediction markets present sports betting as financial contracts, while Coalition for Prediction Markets senior adviser Patrick McHenry defended operators’ safeguards and the CFTC’s oversight role.
The American Gaming Association and Indian Gaming Association urged Congress to limit sports-related prediction contracts in a joint letter sent on Friday, according to reports. They argued that platforms offering these contracts could bypass state and tribal gambling laws and taxes, and called for the Digital Asset Clarity Act to address the issue.
The American Gaming Association expects legal wagers on the 2026 NCAA men’s and women’s basketball tournaments in the US to total about $3.3 billion. The association said the estimate is more than 50% above the figure from three years earlier and compares with $3.1 billion last year.
The American Gaming Association and Indian Gaming Association urged Congress to intervene over sports event contracts on online prediction markets in a letter sent on 12 January. The groups argued that the contracts resemble sports betting and threaten state authority, tribal sovereignty and consumer protections; they said existing federal rules prohibit such contracts.
The American Gaming Association has brought former New Jersey governor Chris Christie on as a strategic adviser on sports event contracts. Christie criticised prediction markets offering sports contracts, arguing they operate outside state-regulated betting; the AGA has opposed those platforms, while FanDuel, DraftKings and Fanatics have left the group amid disagreements over the sector.