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Action 247 ceases Tennessee sportsbook operations

Deals & M&A

Action 247 stopped accepting wagers on 16 January and told customers it would return their balances, according to the report. The company said it could not compete with larger operators; its Tennessee betting licence had been suspended in 2021, then reinstated by a judge while an investigation continued.

The closure ends a Tennessee sportsbook’s operations after a prior licensing dispute over its links to a payday lender.

End-of-day close DraftKings (DKNG), USD, to 13 March 2026
Story date15 December 202513 March 2026

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Sportsbooks use AI tools to engage and retain bettors

Bet365, FanDuel and Hard Rock are using AI features to provide bettors with game insights and help building wagers, according to the report. Eilers & Krejcik Gaming analyst Brad Allen said its app testing found Hard Rock’s AI insights well received, while feedback on FanDuel’s AceAI was mixed; the sample was too small to establish broader preferences.

Bet365, FanDuel and Hard Rock are using artificial intelligence on the customer-facing side of their sportsbooks, according to the report. The report describes the tools as providing bettors with game-specific insights and help in building wagers.

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