Accor partners with Hard Rock on global hotel distribution and expansion
Accor and Hard Rock International have agreed a global hotel partnership covering distribution, loyalty and international development, the companies said. Participating Hard Rock properties may join ALL Accor, which Accor says connects more than 125 million members across 110 countries; the agreement depends on the successful closing of the transaction. The companies plan reciprocal loyalty benefits and hotel development across Europe, the Middle East, Asia and the Pacific.
Participating Hard Rock hotels could access Accor’s sales and distribution network while retaining their own marketing and booking channels.