Denmark proposes phased gambling reforms as August revenue falls

Denmark’s gambling revenue fell 5% in August to DKK678.4m, ending a four-month period above DKK700m, according to the figures reported on 12 October. ^[1]

The government has submitted a bill to parliament proposing tighter gambling advertising rules and a ban on affiliate payments linked to player turnover, profits or losses. The bill also covers advertising around live sport and would give Spillemyndigheden more powers against illegal operators. Measures are due to be phased in from 2027, subject to parliamentary approval. ^[2]

Parliament is due to debate the proposals in October. Morten Ronde, managing partner at Nordic Legal and founder of Spillebranchen, said the effects on gambling-related harm, consumer behaviour and channelisation remain unclear. ^[3][4]

Reports cited

1. Denmark records 5% fall in August gambling revenue to DKK678.4m
2. Denmark proposes gambling-advertising curbs and affiliate revenue-share ban
3. Denmark plans phased introduction of gambling reforms in 2027
4. EGR examines Denmark gambling reform impacts

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