Australia tightens gambling ad rules as ACT proposes machine limits

The PA agreed to acquire RAS Technology Holdings for about AU$49.8m in cash, with completion targeted for February 2027 subject to a shareholder vote and Federal Court approval. ^[1]

ACMA published guidance on a ban taking effect on 1 January 2027 on notable persons in wagering promotions; it said influencers with small followings could fall within the rules. ACMA also cautioned AFL players against promoting online gambling services it describes as illegal and fined Picklebet A$19,800 for accepting bets from a self-excluded customer. ^{[2][3][4][5][6]}

The ACT government introduced a bill that would require identity-verified player accounts, ban ATMs at venues with gaming machines and reduce machine numbers to 1,000 by 2045. The bill remains before the Assembly, with the first compulsory surrender round scheduled for 2029. ^[7]

Reports cited

1. The PA agrees AU$49.8m takeover of Racing and Sports owner RAS Technology
2. Australia bans notable persons in gambling advertising from January 2027
3. ACMA says small influencers may fall under Australia wagering ad ban
4. ACMA publishes first guidance on notable person gambling ad ban
5. ACMA warns AFL players over promoting illegal gambling services
6. ACMA fines Picklebet A$19,800 over bets from self-excluded customer
7. ACT government introduces bill for cashless pokies and 1,000 machines by 2045

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