Xtremepush acquires Scrimmage to add loyalty technology to its platform
Xtremepush announced that it had acquired Scrimmage, a US-based loyalty platform, to support its planned XP Loyalty product. Scrimmage chief executive Dan Taren has joined Xtremepush as head of Loyalty Product, and the company said the technology will integrate with its existing platform once deployed.
The acquisition adds loyalty technology to Xtremepush’s platform, supporting its planned XP Loyalty product for gaming operators.