UKGC updates approach to measuring illegal gambling website traffic
By SectorWire desk · · Updated
Summary
The UKGC outlined its approach to illegal gambling data in an update dated 21 April 2026. It said website traffic estimates indicate trends but carry margins of error and miss other access routes. The regulator said it was developing additional data points and cautioned against relying on a single source.
Why it matters
Operators and regulators must account for margins of error and missing access routes when interpreting illegal gambling website traffic estimates.