UK Gambling Commission clarifies cross-vertical promotion rules for January
The Gambling Commission clarified that promotions must link the customer’s initial gambling activity and reward to the same product category, unless the reward is unrestricted. The rules take effect on 19 January, and the regulator said customers must have full freedom to choose where unrestricted credits can be used.
Operators must ensure promotions comply with the clarified product-category conditions before the rules take effect.