New Jersey's online casino market is moving from customer acquisition towards player retention, product upgrades and compliance as a 19.75% tax rate on online casino and sports betting revenue takes effect, according to an industry analysis. Operators are using AI to personalise interfaces and improve payments and support, while Atlantic City casinos link online play to in-person visits.
New Jersey's online casino market is shifting from customer acquisition towards player retention, product upgrades and regulatory adaptation as a 19.75% tax rate on online casino and sports betting revenue takes effect, according to an industry analysis reported by SCCG. The market has been legal since 2013, and that maturity is changing how companies compete, the analysis said.