Trimbos argues that a complete ban on gambling advertising could help reduce gambling-related harm. The institute says exposure is associated with more positive attitudes to gambling, stronger intentions and increased gambling, while acknowledging that direct evidence on full bans remains limited.
The proposal could affect operators’ advertising activity and the evidence used to justify restrictions.
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The Dutch Parliament has rejected a total advertising ban. Play’n GO issued a comment in response to the decision.
The Kansspelautoriteit contacted BetCity and TOTO Winkel over World Cup advertisements that used references to professional footballers, according to the report. Both companies removed the identified material after the regulator intervened, and TOTO Winkel also withdrew similar planned advertisements.
Victoria’s VGCCC has outlined Strategy 2029, a three-year plan to address gambling-related harm using technology, data, research and intelligence. The regulator said the strategy takes effect on 1 January 2027 and will be reviewed after three years.
Norway’s government announced a four-year plan running through 2029 to prevent and treat problem gambling, with children and young adults aged 9 to 25 among its target groups. The government said the plan is non-regulatory and will not change legal gaming access, betting limits or age restrictions; it includes expanded treatment and education initiatives.
New Zealand's Problem Gambling Foundation has called for a ban on gambling advertising ahead of the country's online casino market launch, its advocacy director Andree Froude told RNZ. Froude said current advertising laws are not fit for purpose and questioned why applicants with past non-compliance should receive licences. The Department of Internal Affairs confirmed 11 applicants paid a collective NZ$15m for all 15 online casino licences, with unlicensed offshore operators told to cease by 1 December.
New Zealand's Problem Gambling Foundation has called for gambling advertising to be prohibited, ahead of the launch of the country's online casino market. Andree Froude, the foundation's advocacy director, made the call in an interview with RNZ's Morning Report show. She said current advertising laws are not fit for purpose and need tighter restriction and stricter enforcement.