Tipico agreed a partnership with Germany’s 3. Liga, with the deal taking effect on 1 July and running through the end of the 2027/28 season. It includes exclusive central advertising rights in the division, kit-sleeve branding and stadium perimeter advertising, the company said.
The deal gives Tipico exclusive central advertising rights across Germany’s third-tier football competition.
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Banijay Group said the Tipico acquisition can help drive group revenue to €10 billion by 2029. The available report also describes plans for greater online penetration in gambling and a product-led approach.
Tipico Games appointed Gamanza Engage as its gamification and CRM partner for its Games product in Germany, the companies announced. The arrangement includes gamification, free-to-play games and CRM capabilities, and Gamanza Engage will join the Tipico Trusted Partner Program.
Novomatic’s bid to acquire the remaining shares in Ainsworth Game Technology failed after it did not secure enough minority shareholder support by the extended 6 February deadline. Ainsworth confirmed it had ended the transaction implementation deed, and Novomatic will retain its majority holding.
Banijay Group said it completed the sale of its 53.9% holding in bet-at-home.com AG, following its announcement on 28 October. François Riahi and Véronique Giraudon also left bet-at-home’s Supervisory Board with immediate effect, the group said.
Banijay Group announced an agreement to acquire a 65% controlling stake in Tipico and combine it with Betclic. Banijay said the transaction would be funded in cash through a EUR 3 billion package and Tipico debt refinancing, and is expected to close in mid-2026 subject to conditions and regulatory approvals.