The Mill Adventure appointed Bjørnar Heggernes as chief commercial officer on 6 November 2025, the company said. Heggernes will lead its global commercial strategy and work across regulated markets where its platform is approved, while Finland may join after licensing efforts in 2026.
The appointment puts Heggernes in charge of commercial strategy across the platform provider’s regulated markets.
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Aristocrat has appointed Bob Serr as chief technology officer and Dafne Guisard as chief commercial officer for EMEA. Both are due to start in February 2026, subject to regulatory approvals, and will report to group chief executive Trevor Croker and join the Executive Steering Committee.
Soft2Bet appointed Andrew Cochrane as chief commercial officer, the company said. Cochrane will oversee global commercial execution, strategic partnerships and growth across business verticals. He joins from Gaming Innovation Group, where he was chief business officer, and previously held senior roles at DraftKings and SBTech.
EveryMatrix appointed Marc Burroughes as chief commercial officer of its Casino division, reporting to casino business unit chief executive Stian Enger. The company said he will lead commercial strategy for CasinoEngine, which generated €2.8 billion in customer gross gaming revenue in 2024 and processed more than 73 billion game rounds.
It was reported that Aloplay appointed Alon Eshed as chief commercial officer. The technology supplier is expanding internationally and recently obtained a South African licence.
In an interview, Bragg Gaming Group commercial chief Neill Whyte described the company's plans to expand in regulated markets during 2026. He said Bragg aims to grow revenue from its in-house content, diversify distribution and develop and update its FUZE player-engagement tools; he also identified Finland, Poland and France as markets considering regulation or open licensing.