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Szerencsejáték Zrt plans three agency tenders for 2026 marketing work

Tenders & awards

Hungary’s state-owned gambling operator Szerencsejáték Zrt plans to run three invitation-only tenders during the rest of 2026 for marketing agencies. The company is ending its relationship with Lounge Group and intends to use a multi-agency structure, with initial cover contracts that may be renewed annually.

Agencies seeking work with Hungary’s state gambling operator will face three invitation-only tender processes.

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Regulation

Hungarian government assesses proposal to abolish gambling regulator SZTFH

Hungary’s government is assessing whether to abolish the Supervisory Authority for Regulated Activities (SZTFH), according to a resolution published in the Official Gazette. The justice minister must report on the proposal’s operational and legal feasibility by 30 September; SZTFH said it is independent, noted that EU rules require independent regulators in some sectors, and pledged to co-operate with the review.

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