Sportradar executive says in-play betting could grow in the US
Sportradar vice-president of group operations Sophie Thomas said in-play betting could expand in the United States as bettors become more familiar with it. She said operators and suppliers need to shape suitable in-play experiences, while more sports and events could create additional betting opportunities.
Operators and suppliers may need to adapt in-play products to sport-specific pace and bettor familiarity.