Spillemyndigheden launches youth gambling-awareness initiative for Danish ski trips
Denmark’s Spillemyndigheden has launched an initiative encouraging young people travelling on school ski trips to take breaks from gambling. It partnered with influencer Emil Grundsten and distributed activity kits to students boarding the Allerød Gymnasium ski bus; the authority says the campaign will continue through a podcast episode and an Instagram video.
The initiative gives operators and regulators an example of the authority’s efforts to discourage gambling among young people.