By SectorWire desk ·
The report said that Spelinspektionen found illegal gambling operators using influencers, search engines and sponsored articles to reach Swedish consumers. Its report also identified AI-generated celebrity endorsements promoting casinos outside Sweden’s licensing system.
The findings identify advertising channels used to promote unlicensed casinos to Swedish consumers.
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The reported penalties affect two bet365 entities without ending their Swedish licences.
Charm must stop licensed casino operations immediately while the regulator questions its eligibility over accounting discrepancies and suspected offences.
Charm must immediately stop gambling services while the regulator considers a final licensing decision following financial irregularities.
Charm must stop licensed casino operations while the regulator considers its accounting compliance and executives’ suitability.
The launch gives Playnetic its first distribution through a Swedish state-owned operator via Light & Wonder’s OpenGaming platform.
Those responsible for stakes.com are prohibited from targeting Sweden with gambling services because they lack the required Swedish licence.