By SectorWire desk ·
The report said that Brazil’s Senacon and Conar signed a cooperation agreement targeting illegal gambling advertising. The consumer authority and advertising self-regulator aim to intensify action against such promotions.
The agreement coordinates consumer and advertising oversight of illegal gambling promotions.
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The agreement formalises ABRAJOGO’s participation in Brazil’s advertising self-regulation system for responsible betting advertising.
ABRAJOGO gains representation in Conar’s betting working group, with advertising education covering members, agencies, affiliates and influencers.
ABRAJOGO and CONAR’s agreement strengthens advertising ethics monitoring and includes betting affiliates and digital influencers.
Brazilian betting operators' advertising is subject to an ABRAJOGO-CONAR agreement covering oversight and seeking standardisation.
Senacon’s working group will develop coordinated consumer protection measures for fixed-odds betting, but specific measures remain undefined.
Senacon’s working group will develop a programme addressing abusive online betting practices in Brazil.