By SectorWire desk ·
ABRAJOGO and CONAR have signed an agreement covering oversight of betting advertising in Brazil. The agreement also seeks to standardise advertising in the sector.
Brazilian betting operators' advertising is subject to an ABRAJOGO-CONAR agreement covering oversight and seeking standardisation.
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The agreement formalises ABRAJOGO’s participation in Brazil’s advertising self-regulation system for responsible betting advertising.
ABRAJOGO gains representation in Conar’s betting working group, with advertising education covering members, agencies, affiliates and influencers.
ABRAJOGO and CONAR’s agreement strengthens advertising ethics monitoring and includes betting affiliates and digital influencers.
ABRAJOGO called for broader participation after regulated betting market representatives were absent from a Brazilian federal government meeting.
Advertisers face new betting advertising rules reflecting growing concern about advertising’s effects, according to Conar’s president.
Betting advertisers face an updated framework following Conar’s confirmed changes to Annex X.