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Rio Grande do Sul lawmakers propose restrictions on sportsbook advertising

Regulation

Representatives Tiago Simon and Elton Weber have introduced a bill in Rio Grande do Sul that would restrict betting advertising. It would prohibit ads that may target under-18s and the use of children's characters, require warnings to cover at least 15% of ad space, and limit audiovisual ads to 9 p.m. to 6 a.m.

The proposed limits would change the permitted content, warning space and broadcast hours for sportsbook advertising in the state.

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Rio Grande do Sul defends sports betting advertising law before Brazil’s Supreme Court

Rio Grande do Sul’s Legislative Assembly defended State Law 16.508/2026 in a filing responding to a constitutional challenge before Brazil’s Supreme Court. The law restricts betting advertising, including by requiring warnings, limiting audiovisual ads to 9 p.m. to 6 a.m. and barring promotions near schools and sports facilities. The state argues it can regulate advertising to protect consumers and children, and asks the court to dismiss the challenge.

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