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Rio Grande do Sul enacts advertising restrictions for sports betting platforms

Regulation

Rio Grande do Sul Governor Eduardo Leite signed Law 16.508 on 24 April, setting restrictions on advertising and sponsorship by fixed-odds betting platforms; the law was published in the state’s official gazette on 27 April. It requires prominent warning messages and prohibits content aimed at under-18s, including the use of mascots and fictional characters; the source text also says live broadcasts cannot include odds or promotional bonuses.

Betting operators must adapt advertising and sponsorship practices to the new state-level restrictions.

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Regulation

SPA-MF questions Rio Grande do Sul betting advertising law

Brazil’s Secretariat of Prizes and Betting (SPA-MF) questioned the constitutionality of Rio Grande do Sul’s law restricting betting advertising. Governor Eduardo Leite signed Law No. 16.508/2026, which remains in force unless a court suspends it; the state government said it was enacted by the legislature and signed by the governor. SPA-MF said federal bodies could raise the issue through the appropriate channels.

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