Quick Custom Intelligence signs technology deal with Rain Rock Casino in California
Deals & M&A1 min read
In brief
- QCI announced Rain Rock Casino Resort Hotel selected QCI Resorts and QCI Nimble.
- The property is in Yreka, California.
- The platform is to coordinate player development, marketing and guest engagement.
QCI said Rain Rock Casino Resort Hotel picked QCI Resorts and QCI Nimble. The products are intended to make the way the resort runs, the way players are developed and the way guests are engaged work in a more connected manner.
The property in question is located in Yreka, California. Through the platform, teams handling guest engagement, marketing and player development should be able to coordinate their work. Leadership should also gain better visibility into how the property is performing.
Kendra McPhail, marketing director at Rain Rock, said: "Our goal is to give our teams the information and tools they need to work together". Dr. Ralph Thomas, co-founder and CEO of QCI, said: "Resort operators need technology that connects every department around the guest experience".