Ontario AGCO restricts athletes and some celebrities in iGaming adverts
Ontario’s Alcohol and Gaming Commission revised its advertising standards earlier this year, prohibiting athletes in internet-gaming marketing and restricting celebrities likely to appeal to minors, according to the report. Panel participants at the Canadian Gaming Summit discussed how operators were adapting, including to Ontario’s limits on promoting bonuses and inducements.
Operators marketing in Ontario must account for the revised restrictions on advertising and inducement promotions.