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NYSGC advances proposed AI restrictions for mobile sports betting operators

By SectorWire desk · · Updated

Summary

The NYSGC unanimously advanced a revised proposal to restrict automated personalisation by mobile sports betting licensees. Regulators seek to prohibit operators from using AI to tailor promotions and betting recommendations, with the proposal also addressing algorithmic profiling and other automated systems.

Why it matters

The proposal would restrict mobile sports betting operators’ use of automated systems to personalise promotions and betting recommendations.

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