Novomatic Italia chief urges reform of Italy's land-based gambling rules
Novomatic Italia chief executive Marcus Buechele called for reform of Italy's land-based gambling rules during a panel at ICE Barcelona 2026. He said differences between online and retail regulation had shifted consumers towards online gambling and that operators were ready to invest in the Italian market.
Changes to retail gambling rules could affect Novomatic Italia and other operators' investment plans in Italy.