New York Gaming Commission advances proposed AI and customer-intervention rules
New York’s State Gaming Commission unanimously advanced proposals to restrict AI-driven personalisation in mobile sports betting and require licensees to identify and engage potentially at-risk customers, according to reports. The proposals remain open to public comment, and the Commission has not set a date for a final vote.
Sportsbook operators may need to revise customer-data practices and introduce designated human outreach if the proposals are adopted.