By SectorWire desk ·
The report said that Netflix hired Ian Hunter for its first role dedicated to real-money gaming advertising clients. Hunter joins the company’s London operation as it expands its advertising business.
The appointment gives betting brands a dedicated advertising contact at Netflix.
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The role gives betting brands a dedicated route to Netflix advertising partnerships.
Hunter takes responsibility for Netflix’s gambling advertising partnerships.
The appointment establishes dedicated responsibility for gambling advertiser relationships at Netflix.
The case puts the scope and enforceability of a gambling sponsorship agreement under scrutiny for operators and their commercial partners.