By SectorWire desk ·
The report said that Netflix hired Ian Hunter to lead commercial relationships with betting and gaming brands. The appointment creates the streaming platform’s first dedicated real-money gaming role.
The role gives betting brands a dedicated route to Netflix advertising partnerships.
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Hunter takes responsibility for Netflix’s gambling advertising partnerships.
The appointment gives betting brands a dedicated advertising contact at Netflix.
The appointment establishes dedicated responsibility for gambling advertiser relationships at Netflix.
The case puts the scope and enforceability of a gambling sponsorship agreement under scrutiny for operators and their commercial partners.