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NCAA asks court to bar DraftKings from using tournament trademarks

Regulation

The NCAA filed a complaint in the US District Court for the Southern District of Indiana seeking an emergency order to stop DraftKings using tournament terms including “March Madness” in betting products and marketing. The NCAA alleges trademark infringement and consumer confusion; DraftKings denies infringement and says its use is fair and protected speech.

The court’s decision could affect how sportsbooks use tournament names in betting products and marketing.

End-of-day close DraftKings (DKNG), USD, to 5 May 2026
Story date4 February 20265 May 2026

Latest reported results

DraftKings NASDAQ: DKNG

Quarter ended 30 September 2026

Revenue
USD 1.33bn10-Q filing 0001883685-26-000041
Operating income
−USD 493.1m10-Q filing 0001883685-26-000041

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Regulation

Michigan AG asks court to hold Kalshi in contempt over advertising

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