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Meta requires approval and documentation for gambling ads on Facebook and Instagram

Regulation

Meta has introduced immediate requirements for gambling advertising on Facebook and Instagram, including written permission and supporting documentation from advertisers. The rules cover affiliate and influencer promotions, while excluding social casino and free-play products without monetary prizes; ads must not target users under 18.

Operators and affiliates targeting users in these markets must secure Meta approval and document that real-money gambling is lawful where advertised.

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KSA chair suggests preparing legal action against platforms over illegal gambling ads

The chair of the Dutch gambling regulator KSA has suggested authorities prepare for possible legal action against social media platforms that fail to tackle illegal gambling advertising. Michel Groothuizen said the KSA would keep seeking voluntary cooperation while preparing potential legal measures, warning that proceedings could take years and have uncertain outcomes. He said European regulators have a joint task force with Google and Meta that is working on an EU-wide whitelist of licensed operators.

The chair of the Dutch gambling regulator Kansspelautoriteit (KSA) has suggested that authorities should prepare for possible legal action against large social media platforms that fail to tackle illegal gambling advertising, while continuing to seek voluntary cooperation. Michel Groothuizen made the suggestion in a piece published on the regulator's website.

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