LaLiga partners with SportyBet to develop its Brazilian market strategy
LaLiga and SportyBet announced a partnership focused on Brazil, with activations planned around selected LaLiga match weeks. The agreement includes behind-the-scenes access, match-day experiences, licensed-item giveaways, meetings and special betting promotions around major Spanish league matches.
The agreement gives SportyBet a platform for marketing and customer engagement around LaLiga matches in Brazil.