KSC restricts gambling sponsorship on Belgian sportswear from 2025
Source: Kansspelcommissie (Belgium)
Belgium’s Kansspelcommissie (KSC) said gambling operators’ logos or brands count as advertising even when a sponsor does not operate gambling. From 1 January 2025, sports sponsorship may not appear on the front of sports clothing, is limited to 75 cm² and is prohibited at sports venues, subject to the stated rules.
Operators and sponsors must meet the new limits on where gambling brands can appear in sports sponsorship.