KSA steps up oversight of sports sponsorship ban ahead of July deadline
The Kansspelautoriteit says it will intensify oversight of the Dutch sports-sponsorship ban for gambling companies, which takes effect on 1 July 2025. The regulator said it sent information to licence holders and will respond directly to violations over the summer. Its guidance says sponsored merchandise and materials may no longer be issued or used after the ban begins; operators can destroy or retrieve remaining merchandise.
Operators must end covered sports sponsorship activity and address associated merchandise and materials before the ban takes effect.