Imagine Live partners with Gaming1 for launches in Belgium and the Netherlands
Deals & M&A1 min read
In brief
- Imagine Live has partnered with Gaming1 to launch its live casino portfolio in Belgium and the Netherlands.
- The rollout covers live dealer games and game show formats.
- Scope and timing are to be determined for each market.
Imagine Live and Gaming1 have teamed up to bring the supplier's live casino titles to Belgium and the Netherlands. It is the supplier's first deal with an operator in both of those markets.
Under the agreement, Imagine Live's games will be integrated into what the Gaming1 group offers in both countries, following the rules that apply in each jurisdiction. The planned launch includes live dealer titles as well as game shows. How much is deployed, and when, remains to be decided market by market, depending on regulatory requirements.
Nadiya Attard, chief commercial officer at Imagine Live, called securing the first operator launches in both countries with Gaming1 "an important achievement for us". Charlène Renier, Public Relation and External Communication Manager at Gaming1, said the company's approach to the partnership "is guided by technical quality, regulatory compliance and player protection".