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iGaming Ontario appoints Joseph Hillier as president and CEO

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iGaming Ontario appointed former AGCO chief strategy officer Joseph Hillier as president and CEO, with his role due to begin on 8 September 2025. The agency said Hillier would lead its priorities, including work on an anti-money-laundering system and a province-wide self-exclusion platform; it gave no launch date for the AML system.

The appointment puts a new chief executive in charge of iGO’s planned operator-facing compliance and self-exclusion systems.

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Soft2Bet unveils Betinia as its third Ontario iGaming brand

Soft2Bet officially announced Betinia in Ontario on 9 November, although the brand had already launched in the province in August. The sportsbook and casino joins the company’s ToonieBet and Swiper brands; all three operate through Canadix Ltd, a Malta-based company affiliated with Soft2Bet.

Betinia became Soft2Bet’s third Ontario-licensed iGaming brand to be officially unveiled on Nov. 9. The brand had already begun operating in the province in August 2026.

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