Honoré Gaming adds TAP affiliate software to its sportsbook platform

Honoré Gaming has partnered with The Affiliate Platform (TAP) to widen the affiliate marketing tools available to operators on its network in French-speaking Africa and Latin America. The agreement, announced on 3 November 2026, will place TAP's affiliate management software inside Honoré Gaming's sportsbook platform. Operators will be able to run their affiliate programmes without moving to a separate system. Honoré Gaming's internal Marketing & Affiliation team will also support the integration.

Honoré Gaming added Smartico's CRM and gamification tools in May, and this deal comes afterwards. TAP and Smartico belong to the same product family, so the affiliate software can run beside engagement tools operators already have on the platform. Players brought in by affiliate campaigns can move straight into loyalty and retention schemes that are already running.

Valentin Raigue, the Chief Product Officer at Honoré Gaming, said the deal should make marketing management more efficient for operators and improve how they acquire players. Raigue added that the company shoulders the workload so operators can cut costs, draw higher-value players and grow revenue. Yuval Mechoullam, Chief Business Development Officer at The Affiliate Platform, pointed to the chance of extending TAP's footprint in Honoré Gaming's markets.