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Hard Rock Atlantic City plans $50m in property upgrades by end of 2026

Deals & M&A

Hard Rock Hotel & Casino Atlantic City announced a $50m upgrade programme at its New Jersey resort, with work on some projects already under way. The plans cover 700 guest rooms, more than 60 suites and eight penthouses, with most renovations expected to finish by the end of 2026; the resort also plans new dining options.

The upgrades set out planned capital spending and renovation work at a major Atlantic City casino through 2026.

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Regulation

CEASE urges New Jersey lawmakers to ban smoking in Atlantic City casinos

Casino Employees Against Smoking Effects (CEASE) co-founder Pete Naccarelli urged New Jersey lawmakers to support smoke-free workplaces in Atlantic City casinos. CEASE argues a ban could attract visitors, while casino operators have argued it may reduce attendance; a 2022 study commissioned by the Casino Association of New Jersey estimated an almost 11% first-year decline in land-based gross gaming revenue under a full ban.

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