By SectorWire desk ·
ADM has warned Italian online gambling operators about compliance with content and bonus communication rules. The rules concern bonuses, rewards and prizes and fall under communications regulator AGCOM’s oversight.
Operators must comply with the stated restrictions on bonus and reward communications.
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Concessionaires must fund preventive campaigns within specified spending rules; the digital cap leaves unsponsored information permitted.
Italian operators must account for the new restrictions when designing safer gambling campaigns.
Operators can submit input before the inquiry concludes, shaping guidelines for centralised rights sales through 2030/31.
Operators can provide feedback as AGCOM prepares stricter rules amid concerns about promotional activity on operator-linked information sites.
The proposed guidance and consultation could affect how operators communicate about gambling and how platforms identify illegal promotion.
Corcoran’s call asks gambling businesses to combine identification of at-risk players with communication that helps players feel safe.