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Goblin Traffic and N1 Bet report 693 first-time depositors from ASO campaign

Deals & M&A

Goblin Traffic and N1 Bet reported that an app store optimisation campaign for Prediction Markets generated 693 first-time depositors from June to August. They said the campaign recorded a €180 cost per acquisition and 112% return on investment, while deposit volume increased fourfold; Canada produced the strongest results.

The reported acquisition and conversion figures offer operators and suppliers data on a Prediction Markets marketing channel.

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Deals & M&A

France's competition authority approves Banijay's Joa acquisition without conditions

France's competition authority has approved Banijay's planned acquisition of casino operator Joa without conditions. The review, the authority's first of a gambling transaction spanning online and land-based operations, focused mainly on poker and concluded that the deal was unlikely to restrict competition. The authority said its assessment did not account for possible future legalisation of online casino games.

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